Who's Salinas Data
Salinas data is an agency providing data and AI solutions to customers. Based in Germany they are serving an EU and Global market, Since it’s founding they’ve been steadly growing year by year.
Goal
What they wanted to achieve
SalinasData approached SpeedStack wanting to improve their online presence. Ever since the founding of the company they were using WordPress, and while this was enough for when the company started, now it became a problem to manage, update and keep up with the latest in tech.
They wanted a fresh start for all their sites, they wanted to take advantage of the new web.
The first project was to migrate their Agency WordPress site to the JamStack. They also required an easy to use CMS from which they could control the site with ease.
So we chose CloudCannon as the solution, it’s a git-based CMS, that is user friendly, and gives you control of virtually the whole site, with minimal effort.
We provided them with a fresh design, adhearing to a better UX, making it easier for their customers to find what they were looking for.
The new website architecture
Salinas had their previous website built in the traditional way, and this no longer worked for them.
For every content change, they needed to contact their developer, this was costly and inefficient.
They also started having security issues, as the backend was tightly coupled with the frontend, along with all this, their performance started to decline as the content grew.
Going Jamstack
We presented this as a solution to all their problems, the combination of CloudCannon with Astro was a winner for them.
- 1
Completely Editable Website
The goal was for the website to be completely editable, meaning no developer is needed for any change they needed to make on the site.
- 2
Localization
They are based in Germany, so naturally they needed the site to be localized, and to make a better use of their comprehensive SEO strategy, based on targeted promotions.
- 3
Performance Boost
A performance boost was needed as well, the Core Web Vitals are crucial for Google’s ranking.
Going Jamstack
We presented this as a solution to all their problems, the combination of CloudCannon with Astro was a winner for them.
- 1
Completely Editable Website
The goal was for the website to be completely editable, meaning no developer is needed for any change they needed to make on the site.
- 2
Localization
They are based in Germany, so naturally they needed the site to be localized, and to make a better use of their comprehensive SEO strategy, based on targeted promotions.
- 3
Performance Boost
A performance boost was needed as well, the Core Web Vitals are crucial for Google’s ranking.
Going Jamstack
We presented this as a solution to all their problems, the combination of CloudCannon with Astro was a winner for them.
- 1
Completely Editable Website
The goal was for the website to be completely editable, meaning no developer is needed for any change they needed to make on the site.
- 2
Localization
They are based in Germany, so naturally they needed the site to be localized, and to make a better use of their comprehensive SEO strategy, based on targeted promotions.
- 3
Performance Boost
A performance boost was needed as well, the Core Web Vitals are crucial for Google’s ranking.
Challenge
Roadblocks and how we overcame them
The aim was to transfer from their monolithic approach to headless, it’s the new standard many companies are jumping to, but with this client it was no easy feat.
With SalinasData this also meant implementing new designs, improving the performance, and chainging the CMS, all while keeping the previous site structure for SEO purpouses.
One of the most important part of the project was migrating the content from Wordpress to CloudCannon.
The client also needed every line on their website to be editable via the tool, the end goal was that they needed to manage all the data on their site by themselves, CloudCannon made this job easy.
How we choose the stack and strategy
The client already had the vision of switching to Jamstack before they apporached us, so we were on the same page for that.
Their idea was to use Astro as a meta framework, and we agreed.
The last piece of the puzzle was finding the right CMS, and in the end CloudCannon was the winner.
Their UI is intuitive and easy to use, they also provided a live visual editor for the whole website (with some setup), and excellent blogging capabilities.
With some training provided by us, and their excellent documentation, the client was able to manage their site efficiently in no time.